504 - Design Production, Design For Screen, Personas

Personas -
To see who would, why and how they would interact with the site people where asked to gather the information which will inform the design decisions. The user of the site and their needs are what will make the final site functional. 

A range of people will be asked how they would like the site tot work and how they need it to function then the site can be created around their needs.

Questions Asked 
-age
-gender
-sexual orientation
-career
-describe you fashion style in 3 words
-do you shop online
-do you vintage shop

Vyv -
-20, female, straight, art student
-abstract, representational, colourful

Yes sometimes but mostly from ebay as i prefer cheaper or vintage clothes, i buy basic online like jeans when i know the sizes but other things i prefer to get instore so i can see how they look on me and sizing.

Yes heavily, vintage store have a wider range of trends and style so i prefer to combine these rather than just buy what current in style, this can have infeucen for different decades. Gets alot of clothes from my mum. 

Dom-
-29, male, gay, works at new look clothing store
aesthetic, plain, moody

Yes heavily, it make it easier for me to because i struggle to find time to visit stores, also i find it easier to search and find items.

Abit, but again as i don't have much free time is struggle to get to the stores and they don't usually sell online.

Debra -
-45, female, straight, teacher
functional, comfy, basic

Not really as i find online shopping sites complicated to use

 I used to, but now i prefer safe styles 

Alex -
-16, male, bi, school student
black, nike, branded

All the time

Never, its not my style i like to be up with current styles.

These interviews have allowed me to find the benefit of online shopping and why people vintage shop, it's mostly out of want for unique style over ease. People would shop vintage if it was easier to do which is what this site aims for so the design  of the site should make it easy to use but also reflect the benefit and uniqueness of the styles.The site should simplify the experience so its useable for any audience. also it should show sizing or a size guide  to make it relatable 

504 - Design Production, Design For Screen, Features Needed on the Site/Ideas

 Features Needed on the Site 

To make the user experience of We are Cow online shop as easy to navigate and explore for the user, as well as to make sure the site appeals to the target audience whilst reflecting the ethical/asetheical style of the brand the site need to be redesigned. The site needs to have more features added that reflect it's brand uniqueness as this is the main selling point of the brand but currently the website does't mimic this. It needs to imitate the personal, vintage, handmade, ethical, quirky features that the shops portrays via design to make it appeal to the target audience to increase sales. The brands website needs to use digital techniques via the design to reflect these theme to increase the target audience interest as well as to fit with the visual physical versions of the shop, give a more solid similar brand visual identity.

THEMES NEED TO BE REFLECTED -
personal, vintage, handmade, ethical, quirky, reflect the benefits of vintage shopping, colourful, busy, pattern heavy, bold, love, kind, eco, caring, peaceful/anti-war, anti-troy, vegan/vegetarian, community

Also as the target audience is generation z, they will have a smaller attention span so the site need to be easy to use, quick to navigate, attention grabbing but also have links to social media sites they will heavily use. Due to this the sites need to be simple and follow the same basic layout seen on most clothing websites which has already been analysed as this layout is what the audience will be familiar to therefore they will be able to use this style of design easier without instruction. But also have more unique benefits that reflect the brand personal style/branding/ethics to standout via its unique selling points.
-same style basic layout but with unique features/design aspects

main features needed to be used by the user (basic)
logo
search bar
cart
basic categories bar
currency button
sign in/register
account link
contact us
delivery/returns

features that make it more user friendly, easy to navigate taken from other clothing sites (enhancements)
catwalk view
related items
recent searches
quick view/scoll over view
refine define searches
sort by options
360 view
saves items
sizing guide
reviews
review sizing bar
blog /magazine links
shop via trends
store locator
sign up email
links to social media
shop by outfit
outfit tags
options for vintage

ideas for the site / features specialized to vintage/cow 
donate to charity -
as the company in store heavy supports and allows its customers to donate to different charities this option will allow the user to do this digitally reinforcing the ethicality of the brand. will be done at checkout.
issue - seem pressured? can students afford this?  
ethical clothing-
as the clothing on the site is recycled or reworked recycled material this appeal to the target market as they heavily care about the environment and environmental issues therefore highlighting this aspect of the products will allow the audience to be more interested or inclined to by the products as well as increasing view on the site. will be sorted into refined search or search options
issues - all the clothes are ethical so would this go on all the items?
  vegan opitons-
as the target user of this site is very ethically aware and a new trend for this market is being vegan and not using any animal harming products, if the site has an options for vegan or non animal harming products this will help the site appeal to this audience morality. Having a vegan selection tool will make the user experience for vegans and the target market easier as they will know directly what they can and cant buy therefore reducing time lose via searching. The physical shops for this brand has selected areas/spaces for vegan clothes as try to directly improve custom for this audience whilst targeting this market, linking this to the website will allow more of a brand link between the mediums. Reinforcing the vegan items available will reinforce to the audience the shops ethical stance which is a unique selling point of the shop.
issues- might annoy people who hate vegans, this seems to be trend

gender neutral/ unisex
from feedback for the target audience it was made clear that the shop sells items that could be gender neutral, items that either gender could buy and wear, therefore having this as a option will allow the user to search for items like bag/coats without having predicted genders enforced on them. It gives a boarder search option for the user as there will be more items in the joint categories. Also the shop targets people who have a more open minded views, currently there are a lot of media attention and stories about transgender or no binary gender types and the negative effective of gender roles being enforced a way to appear more aware and supporting these issues is to create a uni-sex option for people surround these issues. It will allow the shop to stand out as this forward thinking, new age movement ideology isn't seen to be supported by many clothing brands. This also means the website could be seen to support LGBT ect community, the brand would support these openminded view and reduce discrimination via supporting this with a uni-sex/non binary option.This will allow the website to be seen as more ethical and supportive which links with appealing to the audience via their ethical believes.
issues- which clothing will go here? might confuse the user? people class different clothes as unisex

cow community-
instead of having a sign up or email account with the business, this is instead called the cow community this would effectively be the mailing list but would be phrased like this to appeal to the audience more as a caring supporting community rather than a commercial money grabbing brand. the cow community would snd out discount codes, lettering information about jobs ect but also allow people to email in with any events or adverts or idea that have for the store, this will allow the users to feel like they have a more personal, useful connection to the band.
issues - sounds like a cult

donate clothes-
As the shop currently creates clothes and re-sell other vintage items, this is part of the eco friendly aspect of the shop to reduce waste/engery it takes to make items but this ida is to create apart of the shop where customers can trade or swap their clothes with other members of the cow community. This part of the site would be a in the style of sites like depop/ebay where they can trade clothes for either discount for the shop or with others. The shop would either take a percentage of the swaps or make the audience pick up from the shop as this would encourage human traffic in the shops which would encourage spends in the shop after the visit.
issues- will buy these not item from the store  

instagram shop-
This idea would take the advantage of the online shops large following and their more brand associative social media sites by having tags on their images and links to product number so the user can search these tags on the website and get the correct item easily. This would allow the site users to easily find direct items without having to search all their products. This makes the use of the site faster for the user therefore would be a better experience rather than having to search a large amount of products to find the need item.
issues - search the products shows more items they might like / searching get more product views

outfit page-
This is a page on the site where outfits from the instagram or their social media site or photography taken in the store have been laid out and styled fully but have link to all the different items used to make up the outfit. This will show the user firstly how to buy/wear a full outfits thats what they are looking for but also allow they to see what they could wear with items they already own and how to style outfits differently. This would take advantage of how forever 21 uses an outfit option on their app but allows the audience to find all the different part of the outfit including jewellery rather than just find the main item which is an issues with the forever 21 app version. This makes it easier for the user to see how to ear their products as well as see how to style them but also buy item that work together on the same page.
issue - might run out of the item

as the target audicene will be heavily interested in music and on screen media can use music this could be applied tot he site, this would represent the music that is played to set the atmosphere in the actual site

this is done instore via manikins -

textured search
This page would separate out the different part of the store into different textures, this is as from primary research it was made clear the shop sell selected item (for example leather jacket and checked shirt) in texture specified section, applying this to the website will make the site reflect the shopping experience for the user as well as allow the user to search the site easily for what they are looking if they have selected product in mind. Other shops do this partly for example jeans, velvet as it allows the user to search more directly into this field without having to type in it the search bar which takes a large amount of clicks.
issue- might find it harder to look if they prefer search, user might want to look for jean skirt if they specifically aim for a selected item of denim which need to be search for anyway so might be pointless for specialized outcome searching. will it even be effective/useful.

done instore via rails/walls -

handcrafted/personal aspects
one of the main benefits of the shop itself is it's personal, non commercial aspect of the brand and the store therefore this idea is to bring this into the design of the page as this will link the shop, social and site more direct which fulfill the aims for the design. The design will reflect the messy, imperfect nature of the brands style as well as works with the idea of creating a community for the site to reflect this benefit of the shop. Also hand-created type is seen generally seen as more eco friendly/ethical as its used widely to reflect this nature though-out advertising via business that support these believes. Another feature of this style of text is that smaller less commercial companies use this style of type due to lack of funding for their advertising or due to ease, therefore it implys ideology this to the brand via association.
issues -legibility for audience

used for section dividers/information/signs in store -

blog
the blog is major part of the sites aspect that will appeal to the target audience as blogger/blogging is becoming increasing popular over social media sites including Instagram which the target audience interact with and will use heavily therefore links to current trends that will associate with/be part off. Also the sites blog uses this blog heavily as a way to connect with the audience to communicate trends, offers, work placements ect available to them therefore it is an important tool for the brand which on the current site is slightly over looked. This need to be bought more to the users attention via the design of the site.
issues -distract from the sites sales/the products 

Welcome Page-
When visiting the physical store the customer are greeted by the staff straight away, this personal greeting informing the idea that store cares about the individual customer, find a way to digital introduce the user to the page before the home page.
issue - will it annoy the user, pop ups sometimes annoy people 

Headers -
From research into the primary research into the store there was a few different signs around the store for the different parts, most of there were hand created or decrotive signs that highlight the different sections for the customer. This made it easier to know which section of the store the user was at but also was used to express the different style, give a personal touch to the store. Use page header at the top of the pages on the item pages to mock this digitally.
issue -too visually busy with a background?


ideas to include

defiantly
welcome page
blog
unisex clothing option
vegan page
outfitshop page
texture shop
handcraft/personal touch


maybe (ask in crit)
instagram page link/scroll bar
cow community link
money donation option
headers


not included 
ethical clothing, as all the clothing is mostly ethical
clothing donation

503 Responsive Studio brief 1 -, Live Briefs, Current Bottle

Current Bottle Packaging

The client for this project Orchard pig have a very particular branding design house style, this is seen thought their bottles, promotional information, the given project pack and their adverts. As this branding takes over all these mediums and due to the nature of the brief set the client do not want a re-brand, they are happy with their loo and their design style. The aim of this project is to make them more active on soical media or find a way to connect with Generation Z via social media, for this project the idea is to design part of the bottle including a Pig Face which the audience can apply snapchat lens too, face swap ect. As the client doesn't ant a re-brand this element therefore has to be design into their current bottle packaging, fitting with their designs and style rather than a new label design.

To make sure the label with this element built in created an output which fits with the current branding the bottle packaging will be analysed to find the client popular colours, typeface, imagery and style. The bottle label will be edited to fit in the element rather than totally redesigned, the main feature of the current will bottle design will aim to be  kept similar/ same as to fit with the client needs. KEEP IT AS SIMILAR AS POSSIBLE

what is it currently?
Current Bottle Packaging come in 4 parts, logo bottle top, the sticker over the bottle nose and a 2 main labels on the front and back of the bottle. 

Primary images -
The main two/most assessable/most common cider sold by the company have been used as the basis for the research as these were the only bottle available in Leeds of the cider. As the company is a Southerner company the cider is not readily available or popular in Leeds, therefore these are the only primary research materials available.

dry cider bottle -

medium cider bottle -

Secondary Images 
Secondary research into the bottle design showed that all the bottle for this range of cider use the  same common house style design therefore if the design is added to these bottles it can be applied to the other easily.

This project will focus on the 2 main label design as this is where the imagery of the pig can be added and be big enough to snapchat/work/interact with. ISSUE- The digital files of the bottle design have not been given via the client, this mean to edit/change/experiment with the designs the label will need to be digitally mocked up using scans or photography. Once the files have been digitally created editing and re-design the labels to include the pig face element will be largely easier, so the labels have been scanned in then recreated using the most accurate type/colours to the original. This has been done to create a digital file that can be edited to include the new element part of this project.

LABEL SIZE - back 7.8 CM by 5.4CM, front - 10.1 cm by 8.43cm

Medium Front Label -

typeface test -
to find the most accurate typeface to the one used by the client 4 slab serif typeface where tested, as the pig face will need text it's vital the type used is the most accurate to fit with the client branding style/rest of their promotional work.

Chuck 5 Ex

Iceburg

sanchez

sanchez bold 

Sanchez Bold and Bebas Neun where the typefaces that matches the current typeface stye the most accurately, these therefore will be sued in the other work produced for this brief/client.  

Final Digital Label Mock up 

Medium Back Label-

Dry Front Label -

Dry Back Label- 

As both these bottle label are the only part of the design that are being changed these are the only parts where the digital files are needed, no all the element of the bottle have been collected and mocked u these can re-arrange and experimented with to include the pig snapchat face.

503 Responsive Studio brief 1 -, Live Briefs, Final Idea

 Final Idea

For the YCN brief for the Client Orchard Pig Cider they have set a brief which is to 'Use social media to deliver Orchard Pig as the only Craft Cider – we want to become the DIGITALLY Notorious P.I.G.' After indeph research into the clients tone of voice, a lighthearted humorous cider brand focusing on the Pig aspect of the branding the social media platform that fits this and was the most appropriate to this style of client was decided as Snapchat, as well as the client current lack of this social media use

The final idea for this brief outcome is to create a bottle packaging which the audeince can apply the face mapping changing lens too, include a pig face on the bottle designs which allow the audience engage with physically and digitally with the brand via the use of the site. Often the audience shares snapchat captured imagery including the lens on other social media sites, like instagram and facebook, so it will cause a range of different media promotions rather than just on the one site. The bottle imagery being shared, posted about, send on a range of different social platforms directly by the consumer to the clients target market range directly by the audience themselves.  The sharing and posting of the lens applied to the bottle will will serve a as a form of promotion for the client by showing the brands current design style and logo.

Using the form of the pig will connect the product directly to the brand as well as fits with the brand unique selling point by promoting what the brand see as their identifier. Research into snapchat and it's user bases has explored how it's uses on nights out, pre-drinks and social situation which are situation the brand will use the product therefor this media has been selected as the form of main promotion.  The tone of snapchat is also seen as largely less serious due to the younger user, meaning potential employers, family, work cannot see their posts, also the temporary, no permeant nature of the posts means that unlike the other social media sites the user isn't tied down to their posts  after 24 hours, the user isn't judged by their content or has to over analyses their use of the site or the way they present themselves on it after the 24 hours period. As this site is uses in a more informal, humours entertaining purposes fits with the tone set by the client.

A trend on social media was to 'face swap' with people, intimate object or faces found in weird situations, this lens allows the users to swap their facial feature with the other person or item facial points. Designing a face that works with this lens means the audience could use the face swatch tool to interact with the bottle whilst self promoting the brand if they share or send the photo.

what- advertising on snapchat via snapchatable pig face added into bottle label/design
why- promotes the brand on this media site in unique way using the feature of the site for their advantange, creates a bottle the audeince can interact with, uses lens feature but in a cheaper longer lasting concept
how- promotes the brand via creating photos and videos the audeince will share, creates interest in see how the idea works/makes the audience want to test it, sharing imagery of the use shares brand logo and product creates wider brand knowlegde
where - bottle label
solution - fixes the brands problem of wanting to be more active on social media
tone - lighthearted, funny, social relevant as new site
audeince -snapchat users, other social media users


final explanation -

Snapchat is a growingly popular social media site, this campaign creates a way the audience can interact with the Orchard Pig brand via this channel. Snapchat is perceived by it’s audience as the most humorous, playful and lighthearted of the main social media sites fitting with the Orchard Pig’s core values and tone of voice.

One of the major features of the site is that the user can apply ‘lens’ to their faces, the advertising campaign is based around the creation of an interactive Pig Face which the audience can apply these ‘lens’ too. Daily there are new lens SnapChat available to audience via the app, the campaign takes advantage of the new lens by applying to the Pig Face to generate daily new outcome with the campaign being altered.

This solution will increases brand awareness via Snapchat due to the sharing the Orchard Pig Brand featured in any images of the Pig Face captured and shared by the audience. The social sharing of the Pig Face with the lens applied or interaction with the element will increase the brands social media presence in a lighthearted humorous yet intriguing way by causing other to want to explore the campaign feature.

503 Responsive Studio brief 1 -, Live Briefs, IDEAS

Ideas

For this brief the outcome need to create a engaging campaign for Orchard Pig Cider, the client, which is mostly digital or take advantage of social media uses. The outcome need to engaging with the audience allowing a strong brand identity to be promoted whilst increasing consumerism of the brands products. The client aims for have created any interesting or captivating outcome that takes advantages of the social media or digital interaction use of the target audience.

The target audience research has shown that a majors brand feature that influence brand choice as well as effect the target market to purchase over competitor brands are - price point, label design, prior taste test , brand knowledge/awareness, offers, accessibility, and usability. As it have been shown these are the influences specifically target the intent market these will be effect in the final idea.

A range of ideas for this brief have been collected feedback from the target audience will then explore the main idea to find out which fits the clients intention the most accurately therefore fulfilling the live brief the most accurately.

SnapChat Focused Ideas

SnapChat is very popular social media site interactive with by the target market age range. Currently it's one of the Apps Store most popular social sites after Instagram, Whats-app, Facebook and Facebook Messager overtaking Twitter and Youtube. SnapChat is used daily by most of the target market as photosharing social site where users can post 'stories', photo that last 24 hours seen by all their followers, send personal photos to other users, follow celebrities, apply 'filters' which are mask  like humorous effects to their faces via facial recognition software, or stickers which are added to photos differentiating via location and time. As the use of this site as become more and more popular over the last 2 years many brands have used it as a form of advertising via brand personal filters or stickers. Currently the brand has no SnapChat Presence, exploring this social site will fit ith the clients brief aims of expanding on to new social sites. 

Bottle Label

This idea would take advantage of the filter effect available along with the shop sold bottle cider the product range produced by the client which appeals most to the market in-combination. The app allows it's user to interactively apply a wide range of humorous daily changing filters to their faces or faces in the environment via facial recognition software,  these changing filters are a largely popular feature of the app with it's users. As brands like cream egg and many films have already taken advantage of personalizing the filters available this idea is to create a bottle that the filter can be applied to.

The bottle would incorporate the face of a pig (the brands unique selling point and identifier) that the audience could apply the daily changing filters to. This would allow the audience to interactively engage with the physical product of the brand via the use of a digital social media site whilst sharing the final image with their followers. Creating an image the user share on their personal account of the page would allow a wider audience to be reached, which would would show a wider audience than brands identity whilst encouraging the market to take part in the filter application via promoting the sales of the bottle.  The filers would apply different unique effect to the pigs face so each day the new filters would give a different outcome to the bottle's face each time the user buy a bottle where as a filter would only be available or unique for a day. Also this would courage purchase as the audience would have to buy the bottle apply the filters. Different bottle could have a range of different face styles, meaning the interaction and the output imagery with the bottle could range.

Promotes the brand social as the client aims for whilst also focusing on the lighthearted mischievous ideology the brand wan to portray, fits the tone of voice the client is looking for from it's outcome and links to the clients unique selling point.

Filer Idea
'Snap-chat would be the best site to explore for this brief as it's the more interactive, playful site popular with this audience range as well as the company already having link to the other social medias.' feedback from target audience survey

This idea would either be to included a bar-code or scan-able part of bottle design that allows the user to unlock a personalized SnapChat filter or just to create a SnapChat Filter for the brand. The bottle would include a part which the audience then scans via the app to give them a new free SnapChat filter which is built around the brand.The filter would be a Pig Face that can then be applied to their or others faces but would also include the brands logo in the same style Cream Egg or Jameson filters did.  

Create a snapchat place filter
In selected areas Snapcat users can apply features which add a stamp/text to their imagery expressing where they are, eg in Manchester they can apply the Manchester stamp to their photos. This idea would use that the cider originated near Glastonbury, and would create a personalized filter for this area including the Orchard Pig Logo. This would mean anyone near or when they visit the area could apply this to their images. This would be very popular around the time of the festival whilst creating an associations with the festival and the brands history.This place flier/sticker is another feature of snap chat the audience use t show off where they are/have traveled to.

Pig Pop Up Event Idea

Even-though the brief tents towards a digitally based idea outcome this would create this via social interaction of the users with the brands. The brand would engage with the audience via a social media hype around the clients brand promoted via selected event where the target market then posts images or comment about the event therefore brand on social media or an event is social media advertised/based. This link to the same basic idea and theme as the  to the other social media promotional work the brand has taken part in, the glastonbruytraffic and the catapultmycan campaigns. The event would be a pig based pop-up shop where the audience can sample the cider for free, the popup shop would be heavily designed around pig jokes or pig pun. The whole pop-up shop would be created to be inspired by pigs, the items of the store would reflect the brands selling point via this style.

The  pop up store would be visual interactive experience solving the issue of the student target market only purchasing brand they have tested before by creating a event where the audience can try the cider for free whilst also expressing the tone of the brand via pig related humorous items. The popup store would replace normal bar items with pig related pun or items. Hay Bails in replacement of seats, troffs instead of tables, ect. The store aesthetic would be based around the selling whilst being very over the toop, this would attract the attention of the audience and allow them to post about the pop up store on Social sites using the hashtag popuppig. The images and content the audience post would then become promotional form of advertising for the brand whilst allowing the target market to test the products and creating a social hype around the brand. The event would tour the UK, appearing at festivals ect where the target market have a heavy presence.

Pig Theme Free Gift/Serve

As research into target market purchase motives suggested that often the market make purchases and will buy selected product due to free promotions or offers, the student audience is swayed to new brands via free items. This idea would then use this feedback to promotional sell via an a range of free pig related items the audience can interact with or use. The free items would be ranges of pig tails straws, pig themed beer mats, pig themed glasses and pig shaped ice cubes. All these item are part of drink serve in a bar and relate to the enhancing the customer drinking product experience. The selected items would be given away with the products when either served at a bar or sold in store. The items achieve the aims of creating and interactive items for the user whilst also create a visual experience the user could hashtag and upload to social sites for product promotional work.The inclusion of a free items would also set the brands product aside from it's competitors via giving the audience something for free hence being a better deal.

The target has a very high interaction with social media sites, this is how the brand aims to communicate it's brand with the audience via it's social presence. This is part of the companys branding and networking which needs more work and has been identified as a part the client aim to improve via this project.
CREATE A SERVE OR GLASS OR BOTTLE ECT THAT CREATED A HUMOROUS INTERACTION FOR THE AUDIENCE WHICH THEY CAN PHOTOGRAPHY AND SHARE ON SOCIAL SITE TO GET THE BRAND POST ABOUT/SHARED
designs-

This part of the serve would be a pig tail straw design-

This idea is a straw designed in the style of a pig tails via shape/colour.  This product would a promotional range of bendy style straw the audience can interact with whilst enhancing the drinking experience and relating to the tone of voice/theme of the brand identity.

floating pig ice cubes-

This idea is to serve the cider with ice cubes either created in the shapes on pigs or pigs snout. These would be created via a ice cube mould trays and served in the drink as usually cider is served with ice to keep it cool. The ice cube forms have taken inspiration for these popular pig in the mud cakes. where the pig icing is seen floating mud but related by the product by floating the in the drink. Lighthearted tone of voice fitting the brief but also fitting with the idea of the unique band style but might be a nightmare for the servers and also the cost of producing more ice just in this shape might be problematic. Take idea for the Titantic gin is served via ice in the same of a boat.   

  

Glass Specialist Promotional 

1)bottom design - when the user drink the out of the glass they will be looking down the glass, this glass design would use this focus point to add decoration to the bottom of the glass to inforce the brands logo. This idea come from primary research via bar work it was discovered that many different glass has patterns or logo on the bottom of the glass this idea would take advantages of this already use style of advertising but add to it via using the pig branding. 

ALSO if the user drank the pint whole the nose on the bottom of the glass could go over their nose, this would give the user a pig nose via the pint glass bottom, causing interaction with brand via the glass also this could create a humorous picture which could be shared on social media site to gain a greater brand association on this mediums.  

primary research bottom of glasses -

2) this would create a glass that included a straw, this is to solve the issue that cider is bad for the audience teeth, the acid and sugar content in the cider can rot peoples teeth or make them feel coated in sugar, this glass would prevent this as it would included a straw as which reduce the amount of contact the cider has with the audience teeth. Also cider is often drank with a straw by the audience as it's know to get them drunker fast but also is preferred in general, this glass would allow the audience to drink via a pig tale style straw. This idea has been inspired by glasses including straws have been created by a wine glass company for a simailr target audience. This straw would be different as it would take the form of the pig tail curl/shape to reflect the companies unique selling point.

3)whole glass design - this idea take over the whole glass, this could create a promotional glass for the cider which link to the pig brand via the colour/design. The glass could take the form of a pig foot or a pig snout or just a pink glass to represent the pig branding the logo on. All these glass design with enhance the drinking experience for the user via making the whole experience more interactive and fun fitting with the tone of voice set by the company. OVER THE TOP AND PLAYFUL. instead of just the logo like normal would be more over the top and creative. 

other specialist glass designs -

 
Bottle Opener

This idea solves the issues of not having a bottle opener when buy the audience purchase a bottled  drink as this make it hard to open and often will sway their purchase to a more easily accessible drink. Promoting the the cider with a range of free bottle openers will eliminate an issue the user faces when purchasing alcohol whilst also fitting with the feedback from the questionnaire that students purchase things more when they are getting something free. Selling the cider with a free bottle opener would make the cider a perfect sunny day unplanned pinic/bbq/festival drink, as cider is often associated with summer in the advertising campgains research this promotional could be captured as a 'random sunny day cider' or a 'sunny day cider'. The bottle opener is designed to represent the either a pig tail or a pig nose, this is to fit with the branding of the client as well as the tone of voice set. This idea is a functional free item design ascetically around the client unique selling point that also is a piece of useful adverting the audience would aim to keep and reuse. The functionality of this idea give the audience a reason to keep the brand associated product constantly advertising the cider when they use or lend out the item, due to the nature of the free iteam having a use it will be used and not ignored.


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