https://www.penguinrandomhouse.co.uk/about-us/design-award/
Prize = £1000, Placement with Penguin Random House Design Studios
Deadline = All entries must be submitted digitally via a link which will be available on this site from Wednesday 18 January 2017, The closing date for entries is 12:00 (GMT) on Tuesday 7 March 2017.
Eligibility = you must be a student on a Further Education or Higher Education course.
Submission =Entrants may submit one design into each of the following categories: (i) the Adult Fiction Cover Award; (ii) the Adult Non-Fiction Cover Award; (iii) the Children’s Cover Award. You may not submit more than one design for each category.
Submission Requirements = All entries must be supplied digitally via the link which will be available on this site, Entries must be supplied as a high-resolution PDF, 300 dpi, CMYK. 5mm Bleed, Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional), Trim and crop marks to be included, Maximum file size 5 MB, include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF. use the design template and cover copy supplied on the main competition pages.
CAN WORK WITH ANOTHER PHOTOGRAPHER OR ILLUSTARTOR, but only one person can win
this years books -
Harper Lee, How to Kill a Mocking Bird > Adult Fiction Cover Award
Truman Capote, In Cold Blood: A True Account of a Multiple Murder and Its Consequence > Adult Non-Fiction Cover Award
Sue Townsend, The Secret Diary of Adrian Mole Ages 13.3/4> Childrens Cover
Penguin Company
timeline of the history-
famous for the low prices and distinctive design, this is the basic of the company fame in the early part of the companies history. Created to be about quality books available to all at low prices, its about bringing book to a wider audience.since the start the books have been colour coded, orange/fiction, blue-biography, green-crime.
Puffin books were designed and produced for evacuated children, create for an audience taken away from home to help them adjust and settle in, big link to world war 1. The first book was made into a film.
'Penguin and Random House came together in 2013 to form the world’s first truly global book publishing company. Our purpose is to capture the attention of the world for the stories, ideas and writings that matter.' - Company Slogan
The aim of the company is to global share stories, they aim to capture the worlds interests via books and design about things that matter.
'We seek out and champion diverse author voices and bring their stories to readers everywhere. Our readers’ tastes are constantly changing: they are engaging with information in new and exciting ways. So we constantly think about the best means to share a story. Our job is to lead the field, creating formats that bring ideas and stories to life in compelling and contemporary ways. From traditional printed books, ebooks and audio books to interactive apps, blockbuster films, TV shows, radio, theatre productions, live events and social media, the list is as vast as our imagination. Our books shape the broader cultural life of our society. Penguin Random House is the place where people who love books, ideas and writing can do the best work of their lives. Creativity drives everything we do. Whether it’s through the stories we publish or the way we do business; it is at our heart. That’s why we are working hard to help close the creativity gap and give young people across the UK opportunities to reach their creative potential.'
For penguin creativity is a heavy part of their book publication, they want new constantly changing ideas and ways to contact with the audience in a matter that engages with the information as well as the design. As a company they aim to appeal to a broader audience in cultural life rather than just a selected audience, sell the books to anyone. 'Creativity Drives everything we do' this shows a book can be as creativity made or designed as much as possible, influenced via anything. They aim to appeal creatively and young people, so their new target audience is a younger generation, this show informal the design or the book as the main target audience is to modernize/sell the book to the younger generation.
Penguin Books is a British publishing house, it founded and created mostly in Britain, it one of the most commonly know British made brand thought the world as it has link to British History via the world wars, ect.
List of Research Ideas
personal ideas/primary
-Judging Pannel
-Past Winner/Shortlisted
-Brief History
-How to the books are selected, why they publish those books
-Colour scheme
-Target Audience
-Distribution Channels
-Factors Outside of the Competition, eg History of the book/deaths/social events/films ect
-Seasonal Book
-Time/Location Impacts
-Deeper Analysis/Cliff Notes explore inteextual references
-Other media references, eg film/tv shows
-Print techniques that can only be done physically
-Why is it a book?
-Art of the time, Influence form the time of original production, eg Decade effect from the time
-Typefaces/Grid used heavy in that decade
-Religion/Political view of the Author
-Existing covers
-cover design theory
-read the book
group ideas/secondary
-author intended (themes, ideas, statements)
-year of published
-peoples opinion of the book/book reviews
-rejected covers
-identification of a unique approach
-genre books
-trend in cover design (follow/stand out??)
-ambiguous visually responses, challenges the reader
-link to the story or something understood after read
-free associations, looking to visual keys ect
-Tone of voice
-analyse the feel of the product (modern classic, does it fit or stand out??)
-Judges Styles , examining interests via social media/backgrounds, what they've awarded
-visual research into webpages/ recognized penguin book that have won award or been blogged about, covered in the design press ect
READ BOOKS
-compertion
-poster
-entry requirments
-history
-design
-artist
-grids
-pelican/modern classic books
-covers
-illustration
-look at only type covers can not done alot
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