503 Studio brief 1 - Responsive, Live Briefs

Live Briefs

DEADLINES-

studio brief 1- 12/01/2017
studio brief 2 - 23/03/2017

module submissions - 27/4/2017

Need to do 1 larger brief, then 2/3 smaller ones

larger briefs 

DNAD, YCM
-boring can be good cause less people interested, less competition
-wide open brief to create innovative ideas and concepts, be different to everyone else
-research the history, important
-have an open view on the companies, no bias
-dig deep into company
-wide range of briefs to pick, find a subjects that links to ambitions/interested
-developed profile piece for what i want to do
-WILL USE IN PORTFOLIO
-its designed for professional designers, not for student, demand a professional reponce
-different from the rest of studio work
-skill development for presenting work
-work needs to speak for itself
-PHOTOGRAPHY NEED TO BE PROFESSIONAL

ethics of the competition
-seems like free work for massive companies
-slave labour almost
-taking advantage
-what else can you get out of it??
-some have other prizes as well as DNAD prizes
-RESEARCH OTHER DESIGN SCHEMES TO COMPERE ETHICS
-use it as a positive experience, as learning as well as prize
-ask for feedback from the company (after the competition)

smaller breifs

PENGUIN
3 books, one entry per book
Small brief (for studio 1 need a number of small briefs, 2/3/4)
commercial brief
has a mass market, huge audience
needs to sell a large amount to make profit
cheaply produced
paperback
board audience
got to be attractive


size - A format, 181mmx111mm, B format 198mmx129mm, other sizes where used for different series, sometimes metric sizes are used (A5/A4)
elements that have to be included, has to be order to it , famous penguin grid systems
uses gill sans
price never on the cover

ILLUSTATION has ben used heavily and this brief can be a way to experiment with it more
don't not use computer first
use print ideas
analyze the brief and people responding to them, most will be computer, working physically can have benefits.
penguin is often grid heavy design, a constant grid would be applied to an artistic approach to work allowing different design but keeping a house style.

SECRET SEVEN
7 songs will be given in January by the company and there will be a range of winners for each song, this competition can have more than one every per song. The covers cannot include the brand name or the the song title, can be obvious or not.
Songs haven't been released yet, they will be in January signed up for he email to receive them as soon as possible.
CAN BE ANYTHING, TYPE HEAVY/ILLUSTRATOR HEAVY
will do multiple outcomes
can experiment more with this brief
look at past winner

FEATHR
will this competition be running??
the websites says it already finished but its not been active, simon is going to email the comapny to see if its available this year for entry


For this brief the final outputs have to be submitted to the competitions, this means that need to be finished for the deadlines for all the briefs available
DEADLINES
-YCN 23rd march 2017
-D&AD 2nd march 2017
-Penguin 7th March 2017
-Secret Seven March 2017