504 - Design Production, A - Z in Content, Design For Print

Design For Print

Consideration for preparing artwork or layout that will be commercially printed.
techniques of mass production -
digital print - small run, cheaper, industry laser printed or like the print room
screen print - very variable mass production for selected means
offset lithography - most common ways things are commercial printed

Use of colour
CMYK- subtractive colours, ink on paper, process colour
RGB - additive colours, colours on screen

Ink is applied by using metal plates, ink stick to the selected areas then apply C,M,Y,K over the image in the correct order to build up a full colour image via overlapping colours. Black is uses are without it the effect is muddy and unclear, black is called the key colour as it keys together the other colours. Very similar process used for photographic printing but uses dyes instead, and only need CMYK.

Think of colour in the terms we need to print it to give use an understand of the final outcome, how this can be taken advantage off ect, so that final print and on screen looks the same.
Registration is use for registration marks, uses during the print process so that all the colours are in the correct place. Apply these just before print by selecting the boxes. Registration colour should only be used for this.

SPOT colours/inks
a colour that is printed not by using CMKY but by the application of one ink, use a pot of the selected ink. a pot of ink that specially the colour thats being printed. why would these be used
-cheaper (1 or 2 colours mostly, rather than using all 4 inks)
-print colour that can be produced using CMYK, metallic, white, fluorescence, varnishes in mass production
-Pantone colour, Companies identify with a Pantone colour number then this is the spot colour
-more accurate colour
SPOT COLOURS ONLY WORK IN OFFSET LITHOGRAPHY PRINTING, printing at uni will change the colours into CKMY but there will be a slightly colour shift
screen printing uses spot colour

can search pantone number in swatches oh photoshop/illustrator/indesign

First ask the printer/discuss about paper stocks, different finishing, die cuts, embosses, spot colour appropriate colour book (uncoated/coated)