Many book exist that take a group of photo and give them purpose due to the annotation, because they tell a story or quote or cause the audience. NEED SOMETIME TO MAKE IT RELATABLE OR FUNNY TO INTEREST THE AUDIENCE. Too see how these book do it, research into indie photograph book, festival guides, zine, ect will be conducted to see how they attract the audience.
This feature could then be analyzed and applied to this project.
Urban Outfitters Books
As urban outfitter is a prime place to sell a book that appeal to a under more edgy, student market which the book aims to appeal to. This also sells coffee table style books, books on a wide range of indie subject areas, more independant books and a heavy range of photography based books.
secondary research, first research was conducted online as this give a wider range of the books the shop sells. gives all the books old nationwide via the chain, this only give a few pages and brief summary of the book concept therefore further research will done in store into the leeds based book and into the books in full.
Secondary Research
The Polaroid Book
Description - This hardback book is the ultimate collection of Polaroid photographs by renowned artists including Helmut Newton, Robert Rauschenberg and more. Celebrate the quirky magic of instant photography with this book that's perfect for displaying on a coffee table.
price - £12.99
A simple book that shows the works of famous arts in the for of polaroids, the idea that sells the book is that people will be interested in this style of photography as well as the work presented. This link to this brief as the images captured are in a style similar to this, a retro style that puts easy/cheap quailty over perfectly timed image style of professional photography. 'Celebrate the quirky magic of instant photography ' This book highlight the beauty of the style of photography with a theme. This style of book link theme and media but in quirky way that appeal to he audience. This book target and audience that interested in analog photography effect, anyone studies photography could look as this book to see how this style of image capture effect the outcome with give a wider range for the audience as well as people who are interested in the art.The style helps the book to sell as it target an audience that will appreciate the art but also the work shown, this could link to this brief as the content is taken on disposable cameras it could appeal to an audience interested in this style of photography as well as people interested in the festival.
The idea could be applied to this brief
- a disposable guide to leeds festival
- Disposable Camera Project : Leeds Festival
- analog view of a festival
- festival captured
The content of the book effect the production of this book as it influenced the size of the book, the book is created in the same shape as a polaroid image. The content effected the production meaning it linked to the way the book was produced, this give the book an aspect that will make it stand out against the rest of the books whilst it engages more with the audience interested in polaroid imagery via the design. Polaroids are printed on glossy paper this therefore informed the production of the book as it has glossy pages, this allowed the images to be seen as much like actual printed original polaroids but also allow the book style to mimic again the style of the content. This will engage more with an audience interested in this style of photography as it related the content more to the design, give the book a more unique feel like the relate to the content. This book highlight the feature of polaroid in the design production this is then used to sell it to and audience interested in this style of photography.
-page size and stock informed by the photography style
-production effects by the analog style
-targets an audience interested in this style
-photographic style can enhance the imagery/make it special
-give it a quirky feel
-very hip for retro photography style right now.
Cat Of Instragam
Description - Cats on Instagram brings your favourite cats from the popular @cats_of_instagram account from your phone screen and onto the pages of this colourful book complete with over 400 colour photographs.
price - £10.99
This book has a very specific audience of cat and instagram lovers, if the audience wanted a book on just cats there are many other available but this is different as tale the imagery from a popular webpage 'cats on instagram' its effectively the same style of any other cat book but having this twist makes it seem more modern. It link to a social media sites making it more popular as peopel will buy this as a gift for anyone they know follows the page or if they follow the page, the book was primary created a gift. This book is designed as a funny, amusing gift, therefore the subject area can be lighthearted/less serious or without a actual useful purpose other than to entertain via imagery, this is an idea that could be used for this brief.
Create a book that would sell to a specific target audience as a gift, so that anyone who knows anyone interested in the field will want to buy it as a gift rather than a serious help/useful book, it can be more playful/funny.
On instagram the images are square this has informed the production of this book as it uses the same dimensions to reflect this style of imagery. This shape has also been used to inform the style of grid system through the layout of the book, this is so that all the images used can be put in the book in the original shape. Its a popular page from instagram and as this is whats used to separate the book from the rest of the cat picture book the book aims to reflect the page as much as possible via the design/production.
-use the unique selling point as the theme for the book
-use style/influence from the work included
-funny lighthearted theme can work for a gift
-can have very specific audience if it sells to them
Life on Instagram
Description - A collection of inspirational everyday photographs shared on Instagram. This hardback book unites and chronicles lifestyles and people from across the globe.
This book again is abased around the social media site instagram, its a collection of stories and inspirational photo from everyday life around the world. The book highlights how the world can be united via a social media site, how unrelated images can be given a common theme due to the sites connection. The book uses the site to group together the set of inspirational image by using it as the link. This book shows how unrelated image scan be related via a different media, most these will be phone/tablet taken photos , the book then added a theme to them with a simple link.
The target audience of this book will be a more modern, technologically aware market who use the site but the book though isn't aimed at the target audience/main market of instagram as it aim more an older section of the users. This is as the stories are more serious life stories taken from older people in different areas that will appeal more to a serious audience rather than as a funny gift which most of these books are aimed at. The target audience is seen by the design of the book as it a very modern simple design style that allows the content to be the many decorative part. The book is produced so that the imagery sells the book this is done as the design allows it to be the main focus without distracting from the content. The images are printed on a high quality matt stock to give a serious finish to the book with combined with the minimalist text give the book a more adult feel.
-serious design for serious imagery
-busy imagery fits with minimal text
Neville Jacobs: I'm Marc's Dog Book
Description - Take a peek into the life of Neville, internet-famous dog and companion of fashion designer Marc Jacobs. Filled with photographs of the esteemed Bull Terrier from puppyhood through today. Perfect for dog and fashion lovers alike!
price - £13.95
This book has a very selective audience, it aims at people who are aware of who Marc Jacobs is, who are interested in fashion/his life and are intrigued by dogs. The book sells as it a famous person's dog, where as it wouldn't sells if it was just a normal dog as no one cares about he life of a everyday day dog but what makes this unique is he fame of the owner. This plays on the fame of its owner along with the idea as its owner is famous the dog will have a more extravagant life style/fashion choice due to the extravagant life style and design of the owner who famous for his outrageous famous style. The design production along with the design style for this book is heavily influenced by the branding/work of the owner of the dog Marc Jacobs. From the typeface style to the white plain background the design is effect by the brands house style, this is seen thought the book as it takes influence from the work. Taking the inspiration from the work idea directly reinforces the link between the artist and the book without even needed words as this is the style associated heavily with the brand. Making sure the viewer can clearly view the link to the book and the brand via the design aids the book to target the very specific audience will allow this audience to be engaged via the association at first sight.
As the the book is about a high class expensive designers dog, this will effect the production as it will be very slick catwalk design that screams class, it will be very high quilaty paper to reflect the brands style along with with very classical design elements. The cover is glossy to refect the feel of expensice associated with the brand.
-link to leeds fest via branding/designs style
-design effect by the concept as this is the elements that sells to the target audience
-concept effects the production
Men & Cats Book
'Description -Amusing book that combines hot men and adorable kittens in a fun and witty photo series. Each page portrays an amusing match-up of a sexy man alongside a cute cat in a similar pose.'
Price - £8.99
Again this book link a to a small audience but grips this audience well, it a book that has no function but to look nice, display fun imagery and make the audience laugh.The book combines hunky men and cats, then sells imagery of them both combined, it s jokey book that would be bought by or for a very specialized audience. It a witty link as it link the idea people who like cats will like hunky men which is a probably true for most of them, its created for the modern 'crazy cat lady'. This book is another example of how if the audience is target right and made to laugh a book can be a silly and specialized as the designer wants. Book for the audience do not have serious, this is an idea that would of with the style of book that could be created to fit this brief. This book is produced in a slick design style, this is to make sure that the images don't seem cheap or tacky. Its a very feminine theme but this not reflected in the design as too not over-power the book, it keeps a serious tone but with a lighthearted feel due to the curved used of a modern san serif text. The design makes it suitable for an older audience as well as a younger one, this is as the audience is already very specialized it make sure it has a many people the content could sell to as possible , without age restrictions. The design is to make the book seem classy, this is done via the black and white colour scheme.
-funny can be specialized
-linking humor and imagery works well
-works well for a gift if its funny
People of the Twenty-First Century Book
Description - A collection of images from Dutch photographer Hans Eijkelboom taken in various places throughout the world during a span of twenty years that gives a unique look into society and cultures. The book showcases the photographer's Photo Notes project which groups photographs into grids based upon a common trait or behaviour.
Price - £24.99
Price - £24.99
Humans of New York: Stories Book
Description - Humans of New York: Stories focuses on the personal aspect of Brandon Stanton's popular "Humans of New York" blog. This hardback book features intriguing interviews that take a closer look into the lives of the people Stanton photographs.
Price - £20.00
Price - £20.00
Description - Breath-taking aerial imagery from photographer Gray Malin that captures the essence of summer throughout the world, from North America to Europe to Africa and more. Each photograph is stunning in its execution, presenting a new perspective on beaches across the globe.
£25.00
This book uses amazing photographs to showcase the beaches around the world to appeal to travellers, or anyone who wants to visit these places. It sells by using wanderlust, making people want to travel away an escape the rubbish weather or scenery. This book again has no function as it not to sell the holiday but just to show people beaches around the world for a different more beautifully capture view. The book replays on the images to interest the audience and make they want to buy it so they can look at the beautiful picture more, it causes them to want to travel. This could be idea for this brief, to create a book that makes people want to visit the festival. A book that appeals to festival lovers and inspires them to visit leeds festival.
Boarder audience -
due to the photographical technique and style of this book even though it have specific target audience it will appeal to a audience that interested into this style of photography too. The book displays a collection of high quality images that could be used to showcase these patterns seen in the image which would appeal to a pattern designer or to wider audience of designers, this will sell the book better due to the production/style of imagery is of a higher quality. The book can have different purpose due to the style of production design it can appeal to many different interested parties. Even thought it's primary audience is people who would like to visit these places the beautiful image quality has informed the design, its allowed the book to be produced to celebrate the style of imagery.
-look at analogue photography books
-how can the type of images i've created sell to an audience?
-how can i used the process of the photography to give a boarder audience
URBAN OUTFITTER BOOKS-
from research its clear that this book section is heavily gift book for people of a specialised target audience but shows that their is an audience for this style of book if it can be design and created right. Most of the gift books use some sort of humour and shows if a book is being created that aims at this style of audience humour is an aspect important to the content. humour or imagery that invokes the audience into wanted to a book without purpose, all these book aren't created for a need but for a want or for fun this is something that can be applied to this brief.
BOOK DON'T NEED A FUNCTION TO SELL BUT THEY NEED ANOTHER FEATURE TO APPEAL TO THE AUDIENCE, eg humour, amazing photography.
IDEAS -
a drunk guide to festival mistakes
a shit guide to crappy festival type
things learnt for leeds festival
Primary Research
As there is a Urban Outfitter store in Leeds visiting a shop in person would allow me to analyze the production of the book sold here as well as the purpose, audience and content which was taken from the description and images online. To get a feel of the style of book this brands sells and how they appeal to the audience via production techniques that can be seen or felt on screen whilst allowing me to see any production techniques that could be applied to this brief. See how the content effect the stock, the colours, the thickness ect could only be done with the physical copies of the books therefore primary research was vital for this module. This trip was slo to see how these book targets the audience of gift books as this project maybe target this audience, what production style gift book use and how they reflect a more quirky funny content in their design.
Cats of Instagram
- glossy page stock ehances the imagery
-grid used to make the images fit more on a page
-keeps the square image shape for all the pages as this is the shape seen on the site
-book is a sqaure to relect the over all shape of instagram pictures
You are Awesome
-used foiling on the cover to enhance needed words
-used foiling with matt stock to highlight the features and glossy element more due to contrast
-decorative production therefore simile design so not over powering
- as this book is made as a gift this is presented as it has a page for to/from this reinforces the purpose of the publication
- this might be a downside as it's off putting if the audience anted to buy it for themselves, seems not suibtle
-same olour scheme and type face/styles used throughout the book
- foiling also used on the side
Me, You, Us
- personal book therefore designs as if handmade, this book is a scrap book for the audience therefor this mock normal scrap book style
- page stock is thin so can include loads of pages but this means the page ink can be see thought the pages, thick stock can mean ink can be seen
Never Have a Bad Day Again
-formal style but light hearted message, this is to to be readable and functional but also to seem almost medical/relayable. Instead of using a hand rendered text this type adds a degree of serious factually to the book with make it seem more functional as it will cheer the audience up, it will make them never have a bad day again.
- white space used to create a calming style for the book, the book aim is to cheer the audience up it does this by keeping everything as simple as possible as it aware the audience might be having a bad day/be upset when reading so its made as legible as possible.
one of the feature this research highlight was that all the book has opening pages that were colourfull or decorative, no books open directly on to the content. These book used this page as a sort of buffer between the opening and the content, this should be applied to this publication too in aim to make it appear more professional. -HAVE DECORATIVE/COLOUFUL FIRST PAGES.
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