504 - Design Production, A - Z in Content, Colour Scheme

Colour Scheme 


The main colours for the book are a light greeny blue used for the cover, then a orange ink screen printed on the front then a simailr orange used for the string and the first page (eventhought this is shiny).
 A benefit of print is that the first page can be shiny but this means that digitally it is hard to match the colour scheme to this material a the direct colour cannot be found.

 the cover colour and the ink colour -



the GFSMITH stock used for the inside pages is -

 

The blue will reflect the sky in the image but this also link to the other colour of neon/bright orange which will be uses to represent the sun in this scene, letting the colour scheme fully represent positive weather day at the festival rather then a miserable raining setting which would have negative connotation or memories as the book aims to remise the more positive part of the weekend.

The orange is used to link to the sun in mages but also contrast the blue enough to add more excitement to the book design, the orange is engaging, bright, eye-catching colour to will drag the attention of the audience. A bright orange is seen heavy in the images as this colour is heavily use in camping gear so that it can be seen in the environment, it stands out against the green situation to make sure it seen as it the contrasting colour. This is seen seen thought the tents at the festival as well as in the signs for the orange camping space where some of the content was taken.
  
Mass Production Features -

For the publication to be commercially produced it will need to identify the main colour scheme colors in the  Pantone colour scheme as a number, this is as from the Pressiosion visit and from the indesign section it has been made clear that to always get the exact aimed version of the colour Pantone is the most actuate printing system which is used in commonly in the UK. The current colour scheme has been matches as much as possible digitally using the Pantone swatches and the online site. These are the final colour decribiton for the colours shade that make it the books scheme, these would be used if the book was being mass produced would be sent to a printer for the production or to the screen printer for the cover screen print. 

504 - Design Production, A - Z in Content, Paper Stock

Paper Stock

At digital print at uni, there is 3 stock choice available, there are satin, gloss and matt. These are stocks that wouldn't necessarily be used if the the book was being mass produced as these are the only stocks available at uni for this current book. An concept for the page stock of the book was to produced it on a range of different textured pages this has not be possible due to no access to a range of different stock but if this was possible the book would be produced on paper with a different textured finish to reflect the different range of texture/style at the festival as well as to reflect the experience as more than just a sight document but as a book that can be felt too. Using different textures of paper would also make the book more engage for the audience as it wold appeal to them on more than just a visual level.


MATT
price-
advantages- clear images, trendy for more luxury band at the moment, serious feel, textured surface, can pirnt double sided
disadvantages- doesn't represent the disposable photo quality/finish, very serious associations, too luxurious/non disposable to represent festival cheap nature, no shiny, highlights the blurry images

SATIN
price-
advantages- shiny finish, textured finish, more like disposable camera shot, cheap look, can print double sided
disadvantages- mimic disposable photo style but not accurate,

GLOSS
price-
advantages- accuate to disposalble quailty, more suitbale/aim for by this brief, veru shiny/reflect cheapness, finsih distrct for the blury image squialty, textured finsih represnts the disposable nature
disadvantages-CANNOT PRINT DOUBLE SIDED

FINAL - As the publication has been designed to be double sided book with double sided pages this means that gloss paper cannot be used. This is annoy as it's the most accurate page stock that reflect the disposable photo style best therefor the most suitable for the book but cannot be used. As this cannot be used for the full pages it will be used for the page of removable photos, this is as these photos need to be one sided only as there will be writing on the back as well as making the removable photo accurate to the original imagery as possible. Also having this image stock in combination with the rest of the book which will have to be satin and the transclear textured pages will allow a range of different stock choices in the book with was aimed for. The textures will be mix of plastic, satin and gloss stocks therefore create a more interactive, touchable finish to the book which was aimed for.   Satin stock ill be used for the book as this is most accurate to disposable style imagery finish that can be printed double sided as well as it gives a shiny finish to the imagery that distracts from the blurry images where as matt enhances this, also the satin is a textured glossy finish which will be slightly less overpowering for the audience as the book as 36 pages so could be too much gloss is the whole book was printed in this style.  

504 - Design Production, A - Z in Content, Cover Research

Cover Research

KISS = keep it simple stupid

concept 3 - Using the official logo of the festival as the audience will be able to relate/associate this with the festival, screenprint the correct logo onto the cover so it can automatically relate due to brand association. This is also the text used at all the important/main part of the festival eg the stages/bar/entrances therefore using this text style will relate that this book is an important part of the festival guides/information. ISSUE- As this book hasn't be created as an official guide or as serious book, this design style will not relate to the over all tone of the voice. It will give the book a more serious nature with the design style/content has tried to aim away from, to create a more humorous lighthearted book therefore using the official branding will not be suitable. Also the official colour scheme was decided against as it clashes too much with the calm, simple design style as the colour are unappealing to the eye for a design point of view.

mock up -

tests

concept 1 - a cover that mimics the inside page design and style but simply, not an over powering decorative cover as this will distract from the busy design inside but appeal to the audience on personal style level. Created an a handwriting style they can relate to, imperfect relating to the style they would personal produce. A cover that keep with the inside contents tone of voice, casual, imperfect and expressive as it has been created without deep thought but as quickly scribed note as this is style the audience would use when writing list/notes for themselves relating to the festival.


illustration and text covers

experiments -

simple text covers

 

 

MOCK UPS -

These mock ups are done using digital created typography, the experiments consist of different forms(a shorter version) of the word festival to fest. This slang term has been used as is as most of the people who've been o festival will call it 'Leeds Fest' over leeds festival therefore this targets this audience but this isn't done by every goer. These cover experiments use the shorted version as well as full type  but as this book target an audience that might by this book as a gift for someone who has been this has been decided against for the final outcome as this audience might not recognised the shorted version/ understand it.  USE FESTIVAL NOT FEST. Also as this text will be screen printed it has been created digitally then it can be printed out with the correct thickness so its subtle for this media as well as seeming more professional due to the straight, non messy text. An issues with this digital text is that been done in the style of handdrawn text but has smoothed out the mistakes to make it seem more precise but this give a more harsh line to the letterforms, its seems to perfect to be hand created. The text is suppose to imitate writing at the festival, as well as a concept for the cover being that the title reflects medias and style that would be seen if it was wrote at the festival using the material available but this digitally created clean text doesn't fit with this idea. After creating this text digitally using illustrator that doesn't fir the aim of the cover more manual type experiments will be create by hand to see if these experiments work better to portray the intent tone of voice for the cover text. These style don't reflect the research as the text is too clean, the lines are too straight and therefore not level of personal touch to it, text in this style in the research is the opposite therefore hand drawn scanned in text might be used. HAND DRAWN TEXT WORKS BETTER FULLY HANDDRAWN.

 hand drawn text experiments -

As these were being produced it was explained that to expose a screen for screenprinting the imagery doesn't need to be digital printed, it can be drawn in full black then exposed using the primary imagery. Using the non scan versions of the typography will allow the personal mistakes and imperfections to be more obvious which works well for this concept of the book cover. CAN EXPOSE TH SCEEN WITH HAND DRAWN BLACK TYPE.  

tests-

experiments -

more detailed typography

concept 2 - contrast the book inside, work with the serious nature of the book structural pages as a serious book to balance out the heavy inside hand created/expressional design.This also fits with some of the more serious cover designs seen in the intent shop where the publication will be distributed. This could be letter pressed or screenprinted. 

serious/ digital type covers -

mock ups -

 From feedback on the simple front cover mock up it was made clear that overall the target audience as well as peers had the opinion that the cover more suited for this brief was the handwritten, messy manual style text. Even thought it was stated that this cover type style was more suited the current design didn't appeal to the audience as much, this is as they felt it looked too digitally created and they if it needed to be more imperfect if it was to represent text created at a festival.

The cover will be printed via screenprint, this media can allow handdrawn images and txt to be exposed to a screen then re copied this method is being used for the cover as it can be used on the cover material but also as this method could be used in mass production of the book as once the screen is created its very easy, cheap and fast to recreated the same text over and over again. As the screen can be exposed using handdrawn text this style of type feels more apporiate   to the brief due to feedback as well as fit with the concept of creating a cover that seem as if it was wrote at the festival and fits with the lighthearted tone of voice of the book